Aethra Shoes/Stilettos

Your Guide to All Things Privacy

1. All for you

Your data will only be used to benefit you and your shopping experience.

2. Our promise

You have our word that we’ll treat and protect your data like it’s our own.

3. Straight up

We’ll give it to you straight and keep you updated with what you need to know.

4. No small talk

Let us know your preferences – you decide what and how you hear from us.

5. Just the essentials

We won’t keep your data for no reason. If we don’t need them, we’ll delete them

Protecting your Privacy At AETHRA, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky , but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.


HOW WE GET YOUR INFO

Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.

When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.

We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.


WHAT YOU’RE USING (DEVICE INFORMATION)
When it comes to the technology you’re using to shop with, we collect device specific information which can include the model, operating system, unique device identifiers and mobile network information.

LOG INFORMATION
When you use our website or services, we automatically collect and store certain information in our server logs. This information can include details of what you search for, your internet protocol address (IP), device information such as operating system, browser language and date/time of any requests you make.

WHERE YOU’RE AT (LOCATION INFORMATION)
When shopping or engaging with our services we may use your IP address or location services from your device to geo-locate your approximate location. We do this to ensure we’re providing you with a relevant and optimum shopping experience with regards to everything from showing you the correct prices for your country, delivery methods and address options.

GETTING YOUR NEW SHOES TO YOU (DELIVERY)
We, of course, use your address and contact data to ensure we can deliver all the must-buy products you purchase with us to your front door as soon as possible. We will also drop you several emails and text messages to provide you with updates on your order. On this, we also share selected information with our trusted courier partners, so they can also keep you updated on your parcels progress.

KEEPING YOU IN THE LOOP (MARKETING)
If you decide to opt in we’ll use your info provided to keep you up to date with all our latest news and offers. With your permission, we can contact you via email, text or keep things traditional with post. You can edit your marketing preferences, or choose to opt out at any time

TAKING YOUR MONIES (PAYMENT)
Not all the best things in life are free. At some point, if you buy shoes from us, we’ll need to take the payment for them. We use your card, and address information to process your transaction via our third-party payment processors. Good to know, right?

FRAUD PREVENTION
To protect our customers and services, we use data to prevent fraud and malicious activity. This includes the use of your Internet Protocol address (aka your IP address), device information and address data. This also ensures we meet our legal responsibilities to ensure our business and customers are protected at all times.

PURCHASE HISTORY AND SAVED ITEMS
We get a pretty good idea of what you like, or might like, from your purchase history, wish list or saved items. We then use this data to show you more stuff you might like.

FIXING YOUR PROBLEMS (CUSTOMER SERVICES)
If you ever contact our customer service team with a complaint or an issue, we’ll keep a record of your communication to help us in the future with any issues you may have. We may also use this to improve our team and ensure we can answer your questions correctly and efficiently.

KEEPING YOUR INFO ON FILE
When it comes to keeping your deets on file, we basically hold your personal information for: 

  • As long as you have an account with us.
  • As long as it is needed to provide services to you.
  • Or as long as it is necessary in order to produce support related activities.

In certain cases, we may keep hold of some of your information after you have closed your account, or it is no longer needed to provide the services to you. This type of situation may arise if your details are needed to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.


YOUR RIGHTS
When it comes to your personal info, you have a lot of rights. These include:

  • The right to be informed about how your personal information is being used by companies.
  • The right to access the personal information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we purge your data, stop processing it or collecting it in some circumstances.
  • The right to stop direct marketing messages.
  • The right to request that we transfer elements of your data either to you or another service provider.
  • The right to complain to your country’s data protection regulator — in the UK this is the Information Commissioner’s Office.

If you want to exercise your rights, have a complaint to make, or just have a question for us – get in touch!


CONTACT US
Our customers are  important to us so feel free to hit us up with any issues or queries you have. Here’s when to get in touch:

  • If you have any questions or feedback about this notice.
  • If you would like us to stop using your information.
  • If you want to exercise any of your rights mentioned above.
  • If you have a complaint – if you feel we’ve let you down or there’s any areas we could do better, we wanna know about it.

Our Customer Care team are always happy to answer any questions you may have. Contact our privacy team by dropping us a line at contact@aethra.co.uk or else through ourpage.

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