Come, Walk With Us – How We Make The Shoes
Aethra is designing heels which are handmade in Italy, from genuine python skin, using traditional methods to make the shoes. With all the characteristics of their Italian character: the quality of the materials and workmanship, the details, the style.
Everyone deserves shoes which are well done, but most people can’t afford to spend £1000-£2000 on genuine snake skin heels. That’s one of the reason Aethra took life, a brand that is able to provide extremely high level of quality while maintaining fair prices, affordable for everyone. You can absolutely get other shoes that can compete in the quality, but not for the same price. At £288.00, they are far less expensive than other brands making premium leather shoes. Aethra managed to do so, by implementing a direct-to-consumer business model.
One of the most widely respected rules of fashion is that a good pair of shoes can bring any outfit together.
Adding premium leather pieces to your wardrobe is easy – simply go to any department store and you’ll find plenty of options. But if you’re looking for reasonably priced and ethically made products, that’s where you’ll run into problems as you cannot find them.
That’s where Aethra comes in to play.
When you buy a product from Aethra, you pay for the basic production costs, which include the leather and other materials that go into the shoes along with the labour costs of the artisans working in Italy. And of course, there’s a markup.