OUR APPROACH

AETHRA is inspired by the strong and powerful women. Being fascinated about the Greek mythology, where women were powerful due to their status as goddesses.

We aim to bring fresh and bright shoes to millions of gorgeous women and inspire confidence, self worth and independence to all of our customers!

OUR STORY

Made in Italy is in a certain sense a philosophy of life, a way of conceiving and expressing excellence. The essence of Aethra's handmade shoes lies in the meticulous hands that bring them to life.

If you love quality and luxury, the beautiful and the well-made then you can not do without Made in Italy. Talented artisans, deeply ingrained in the Italian shoemaking heritage, devote their skills to every Aethra pair.

The high heel on sandals, pumps and boots is our distinctive feature, becoming a symbol of walking elegance and femininity.

In the making

01

handmade

Every pair of our bespoke shoes are hand-cut, stitched and finished with a unique touch, embodying a level of precision and attention to details, unattainable through mass production.  

In contrast to mass production’s uniformity, AETHRA handmade items carry a sense of authenticity, making them cherished possessions. 

02

quality

This commitment to handcrafting not only elevates the quality but also imparts a distinct character to each pair, making AETHRA’s shoes a testament to the artistry and dedication inherent in true Italian craftsmanship. 

At AETHRA, we use premium materials, carefully selected for their durability and aesthetic appeal. The attention to detail extends to the finishing touches such as hand-burnished leather and hand-painted patinas.

03

price

Implementing a direct-to-consumer business model, AETHRA  has been able to provide an extremely high level of quality while maintaining fair and respectable prices.